11/18/2023 0 Comments B2b linkedin adsSpeaking of outsourcing, Content Marketing Institute found that half of all B2B marketing teams outsource at least once of their content marketing activities.Īnd that 84% of those who outsource cite content creation as the activity they get the most help with. Half of B2B marketing teams outsource at least one content marketing activity ( CMI) Which means that just over 40% actually say they handle the end-to-end of their B2B marketing strategy in-house. Either way, nearly 60% of B2B brands get some form of help with their marketing from external sources. Others hire freelancers with specific expertise. Instead, the vast majority of B2B companies get help with activities like keyword research, content writing, and ad management. Yet almost 60% of B2B brands don’t do all of that stuff in-house. There are a million things that go into full-scale B2B marketing strategy: Strategy. So if you’re looking for B2B marketing stats that are relevant today, you’ll love this list.ī2B Marketing Teams 41% of B2B businesses conduct their marketing activities in-house ( Statista) In fact, I go back and update this page with new stats every 6 months. Unlike most stats posts, all of these stats are 100% up-to-date. In this guide, you’ll find 30+ B2B marketing statistics to have on your radar for 2023.
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